Business 361 Marketing Project for Project Reach

Students in BUS 361 Principles of Marketing are taking their learning beyond the textbook by launching a real product as part of a hands-on class project. This semester, students will design, price, promote, and sell custom “Helping the Haute” canvas tote bags while applying the core marketing principles known as the Four P’s: product, price, place, and promotion.

To bring this project to life, we are seeking seed funding to purchase the initial tote inventory. This crowdfunding initiative will provide the capital necessary for students to move from strategy to execution. Students will navigate real costs, real timelines, and real customer engagement.

Sponsors can support this experiential learning opportunity with a $100 contribution. These funds will go directly toward inventory costs, allowing students to fully implement their marketing plans and manage the outcomes of their decisions

This project equips students with practical business skills, accountability, and entrepreneurial confidence. By supporting this initiative, sponsors are investing in applied education giving students the opportunity to test ideas, measure results, and gain meaningful real-world experience before graduation.